Joanne H. Moreau: The media is embedded in our Emergency Operations Center. Another way to express your key message B. (A media pool refers to a group of news-gathering organizations pooling their resources in the collection of news.) Each time this test is loaded, you will receive a unique set of questions and answers. D. takes its origin from two sources: management consultant D. Edward Deming and Italian economist Vilfredo Pareto.. Practice talking in 5-second to 8-second sound bites. * The social media links provided are for reference only. Describe how to have a successful relationship with the news media. Thats what happened to Jose Martinez yesterday morning as he woke early to get his 9-year-old daughter and 12-year-old son off to school on time. Proactivity occurs during A. The proliferation of this idea has led many people to wonder How do I prepare for a zombie apocalypse?. A social networking site is a great tool for: Now you know about the many tools available to get your message out. (Unit 2), Describe the types of written products used in public information activities. A Public Information Officer (PIO) for a public safety or emergency management agency might expect to spend what portion of his or her time on activities directly related to incident response or recovery? Its not complicated; its very easy for them, which makes for better reporting. Consider information about the whole community when identifying topics, including: There is no point in conducting a hurricane preparedness campaign if your area is not subject to hurricanes. Weegy: The role of the pubic information officer is to gather facts and disseminate it to the media. An important part of your role as a PIO is to communicate with your community before something happens. Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. This lesson covered the knowledge and skills you need to effectively manage emergency public information during an incident: The next lesson summarizes your role as a PIO and how to use all the tools available to you to help your community be prepared and to share critical information when an incident happens. Are there warnings or other critical messages to be communicated to the public? FEMA-NIMS@fema.dhs.gov NIMS Basic Guidance for Public Information Officers 2 II. They have access to the officials. B. Illustrate the multiple roles of the Public Information Officer and the media in planning for and responding to an emergency. Blogs to cover events as they are happening. The median, annual pay for public relations specialists, during the same period, was $52,090, with the top 10 . As a PIO, you will likely communicate public information and emergency public information as well as conduct community education. Access to the scene for information and images. Additionally, students conduct various public information activities and exercises, to include writing messages and conducting press conferences. Tools to enhance the flow of public information are housed. Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. Provide public information, emergency public information, and community education to your internal and external target audiences. Through ancient voodoo and folk-lore traditions, shows like theWalking Deadwere born. Continue to monitor the weather., Example 3:4 Shelters remain open: MassMutual Ctr, 1277 Main St. Springfield; Quarry Hill Comm. They heighten awareness of community hazards and encourage the public to take steps to become more prepared. Increased information needs can be handled. The table below summarizes what you need to provide for a print story, and identifies the advantages and limitations of print. If you need to build an email list, consider including a place for people to sign up on your Web site. What problems are you having in your community? Access to you and the newsmakers or persons in charge. Here are the FEMA test answers to IS-29.A: Public Information Officer Awareness. PIOs need to have a complete understanding of the community's demographics in order to: A. 1943 0 obj <>/Filter/FlateDecode/ID[<9229C3A5CD7F8A409FF242859AD01E9B>]/Index[1928 28]/Info 1927 0 R/Length 89/Prev 779652/Root 1929 0 R/Size 1956/Type/XRef/W[1 3 1]>>stream Over 150 PIOs working a major disaster, often from different locationsall to ensure clear and accurate information is being delivered amid the confusion of a disaster response. As demonstrated by the examples, micro-blogging has become an important source of information in preparation of, during, and after crisis situations. Jeff Leduff: We are the first line of information for the rest of the team because were out there all the time. Mayor Holden: By having that access it really helped us to quell the various rumors that were out there and we were able to keep the situation calm. Wear your uniform or neat, conservative attire if not in uniform. . Now that youve got a goal statement, the next step is to create messages in support of the goal that are suited to your target audience. Learn and respect your media contacts deadlines. A. %PDF-1.6 % Having clear goals is the foundation for your campaign. What are priorities within your organization? Many times the site of a crisis or disaster may be considered a crime scene and needs to be processed by forensic units. For example, change the location or angle of the lectern so cameras dont capture an unwanted view. 0. Email is also an ideal tool for communicating within your organization because you generally have access to your colleagues email addresses. Even the best writer can make mistakes, particularly when under pressure or in a time crunch. The role of the public information officer A. is strictly dictated by the National Qualification System position task book. Web sites can link to social media sites, help you collect email addresses, display videos, house blogs, or link to other Web sites. Identify how messages should be conveyed. It is important to prepare each person to ensure your message is consistent. What is in it for them? This course introduces PIOs with no, or limited, experience to the basic skills and tools needed to communicate effectively with the public. Another way to get information to the media or public is by directly sharing with multiple members of the media through a news conference or briefing. This feature can facilitate abuse of the system. In a crisis, getting the right information to the right people at the right time is more important than catching a dangling participle! Recognize various legal aspects associated with emergencies and public information. Some examples include traditional media using: An important step when communicating is to continually evaluate and adjust your message by monitoring the media. What will you change in future campaigns? Blogs are a good tool to use to communicate with your audience. Switchboard: (301) 447-1000 All of the above, 23. Public information can help people make the right decision at the right time. Check off the things you would plan to include in your Go Kit and add other items as you see fit. At the completion of this course you should be able to: The remainder of this lesson presents information on your role as a Public Information Officer (PIO). When creating your media list: Media information is constantly changing; make sure you have a process to keep your media list up-to-date. The benefits of social media include the following capabilities: New social media tools are being developed and implemented all the time. They can be used for personal networking, professional networking, and sharing public information. 281757518-Role-of-Catering-Establishment-in-Tourism-Industry-PRINT.docx. Verdi White: The two functions and people that I need to have with me when Im out here doing anything is I need to have a finance person and I need to have the Joint Information Center. Understand the National Incident Management System, Incident Command System and their correlation with the emergency response system. Better yet is the number of people who call and request preparedness kits! B. cause the intended audience to act on requests in the message. Angie Welling: Reporters understand change really well because our days are always changing, but just have that plan in place, know basically what you want to do, whos going to staff it, what will be available, what hours you will be available for the media. At the end of this course, participants will be able to: Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, Define emergency public information and the importance of being proactive. Emergency Management Institute The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. C. request additional assistance through the National Public Information Support Network. With the advent of social media, another type of news release you may want to use is the Social Media Release (SMR). The Incident Command System is a fundamental element of emergency management. Its community preparedness. For example: Active voice is clear, direct, and concise. 4. Verdi White: And I believe that that has helped in our relationship with the media. B. an important part of the PIOs job. Create clear and easily understood messages. When preparing written products, it is important that your message is understood. 95% B. This lesson presents information on tools you can use in support of your role as a Public Information Officer (PIO). Add to the measurable statistics C. Enlist support and involvement of organization personnel while communicating a consistent message D. Demonstrate commitment to the organization, 16. An important difference in these evolving media is that anyone can report the informationit could be a reporter, you, someone in your organization, or anyone in the public. Different types of written products include the following: View actual news releases, statements, and fact sheets on the InciWeb site [http://inciweb.nwcg.gov/]. Many different social media monitoring tools are available. Social marketing is the use of commercial marketing principles to: A. 19. *F ;/7Bw1p i~$^y' _r] First name. For highly visible or controversial matters, it might be best to have a leader in the organization speak. * Redundancy is important in case the computer you are using doesnt have an available or operating USB port or CD drive. Do not be afraid to put bad news first if that is the message. Youll be quite surprised at how the elected official mouse makes all the difference with the children. The AP Stylebook is used by most of the news media. Make it less likely that your release will be cut C. Impress people in the target audience D. Be a barrier to communication, 22. Were people prepared for previous incidents? Resident/Non-Resident, Trainer Program, etc. Disclosing information to the public in ways that are easy to find and use. C. is presented as a bad example of public information management. In order to maintain the integrity of the scene and enhance the possibility for a successful investigation and subsequent prosecution, the scene must be kept clear of all nonessential personnel. While it is not the responsibility of the PIO to provide food or facilities for the media, a little kindness in this area can go far in building a positive relationship with the mediaespecially if the incident occurs in a remote area where few if any comfort facilities exist (e.g., if the incident is in a remote field, a porta-john will go a long way in making friends!). %%EOF The public information officer for an organization A. should clear all public documents with neighboring agencies before release. A public awareness campaign is a vehicle you can use to get your message out about being prepared. Questions to answer when evaluating a public awareness campaign include the following: You can collect data about your campaign in different ways. Emergency management guidance for public- and private-sector organizations C. A database of Federal-level emergency incidents D. Another name for the National Response Framework, 21. Coordinate access to policymakers and others (e.g., first responders and disaster survivors).