(4 Hours). Introduces students to interviewing through the application of communication theory. BS in Business Administration Boston, Global D'Amore-McKim's flagship undergraduate program, the BS in Business Administration can be completed in either four or five years depending on which co-op plan you choose. (4 Hours). First, they had to sign up for a presale list with Ticketmaster a week prior. Exposes students to cutting-edge research in quantitative marketing to help them define and advance their interdisciplinary research interests. MKTG4504. (4 Hours). Offers the opportunity for students to present a series of speeches and receive advice and criticism from an audience. Principles of Organizational Communication. Critiques historical and current examples of the intersection of sport and politics and applies relevant communication theory in written reviews of these events, how those events were covered by the media, and their societal impact domestically and globally. (4 Hours). For example, students may study the classical foundations of communication and contemporary political discourse in Athens or British history and documentary film production in London. Begins with an understanding of why and how firms, institutions, and organizations purchase products and services and the importance of the multifunctional buying center. e.aboelela@northeastern.edu. MKTG6226. MKTG6222. Seeks to train students in effective civic engagement by studying legal argumentation, while preparing students for careers in which persuasive skills are critical to success. Explores consumer-based perspectives to highlight potential biases and discrimination arising in the platform economy. Students focus on analyzing an authors meaning and communicating that meaning to an audience through interpretive performance. Offers students an opportunity to work in teams to produce and direct television using remote video equipment. Research, Scholarship & Creative Practice. Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. Develops understanding of the opportunities and challenges facing the international marketing executive, the decision-making process in marketing goods abroad, and the environmental forceseconomic, cultural, and politicalaffecting the marketing process in the international marketplace. The dark side perspective acknowledges that while relationships are often a source of joy and satisfaction, they can also elicit feelings of uncertainty, frustration, and pain. During this Dialogue of Civilizations, students study key environmental forces shaping consumer needs and preferences, the impact of foreign political and economic factors on entering companies, the influence of international competition, market segmentation, and strategy decisions specific to Asian marketing. (4 Hours). Sex, Relationships, and Communication. Independent Study. Program Structure: 55 credits, two concentrations plus a paid corporate residency of up to 12 months. Marketing and Society. Dean's Strategy Council. (4 Hours). #Black Twitter and Black Digital Culture. Designed to stimulate the moral imagination, reveal ethical issues inherent in communication, and provide resources for making and defending choices on ethical grounds. Examines how young people differ individually across the life span as well as collectively by class, race, ethnicity, nationality, gender, sexuality, and disability. Seeks to further develop an understanding of the function of communication in life and how that relates to quality of life. Introduces those aspects of marketing that are unique to international business within the framework of traditional functional areas of marketing. Internship in Communication. COMM3310. COMM6304. Family Communication. They will partner closely with agency partners and cross-functional members of the enrollment management team to launch, measure, and optimize campaigns across digital channels that may include search, display, paid social, video, audio, etc. Reviews the construction and influence of rhetoric in political campaigns, particularly contemporary presidential campaigns. Offers students the opportunity to participate in the process of conflict assessment and to explore various negotiation strategies as well as discuss the role of forgiveness in conflict situations. TTY 617.373.3768 Home | Northeastern Illinois University Offers students an opportunity to learn how to implement such approaches in practice. Investigates the role of the producer in the production of content for traditional and new media venues. Covers theoretical perspectives from communication and other social science disciplines, gender and sexuality studies, and cultural studies. Offers advanced training in video production techniques, emphasizing remote location shooting. Free Speech in Cyberspace. (4 Hours). Focuses on the role marketing plays in attracting fans and sponsors and communicating effectively with the public. Attribute(s): NUpath Difference/Diversity, NUpath Writing Intensive, COMM3306. International Communication Abroad. Introduces the principles and skills of effective argument. Medill IMC has a long history, dating back to the founding of Medill in the early 1920s. Persuasion and Rhetoric. COMM2750. Incorporating the case method, research into the latest communication trends, interactive learning formats, and experiential learning opportunities, this program addresses complex communication challengesproviding students with a distinct advantage in today's competitive marketplace. Prerequisite(s): COMM2301 with a minimum grade of D-, Attribute(s): NUpath Analyzing/Using Data, NUpath Capstone Experience, COMM4530. MKTG6120. Requires a final paper at the end of the term in which students articulate and defend positions about youth and communication technology. MKTG3301. Considers aspects of talk, such as turn taking, sequence organization, and repair for handling breakdowns, in speaking or understanding. Focuses on communication within the context of close relationships. Offers students sound introduction to the psychological and behavioral theories of entertainment media with the goal of implementing these theories to the future design and evaluation of games for change. Develops skills in public communication. Introduces the substantive and procedural aspects of marketing strategy and customer markets. Introduces how to measure, analyze, and evaluate the profit impact of marketing actions (MAP) by bringing together marketing, strategy, and finance. Our renowned faculty examine the myriad ways in which marketing transforms and creates relationships among organizations, individuals and societies so that all benefit. COMM3912. Although the focus is on Internet marketing strategy, phenomena such as television home shopping and database marketing are also explored. (4 Hours). Marketing & Communications Resources. Full-Time MBA Program Overview. Offers students an opportunity to learn how to distinguish between an incident and a crisis; to analyze communication practices and methods applied during a crisis; to apply social scientific theory to explain how and why a crisis occurred; and to draw upon theory to develop effective crisis communication plans. Explores the latest trends in technology and new media, their effect on marketing goods and services, and how to deliver value to the customer using the latest technological innovations. (3 Hours). New technologies offer the possibility of new forms of creativity, political engagement, and social life; they also, however, offer very real opportunities to cause serious reputational harm, promote damaging malicious speech, create new controls on creativity, and violate privacy. The course is organized around five subjects that are central to the study of political communication: communication systems and practices; communication effects: media, politics, and society; the politics of entertainment and the changing political information environment; elections, accountability, and the mass media; and media and political institutions. Students learn year-round through a personalized path of rich diverse academic, cultural and professional experiences. Special Topics in Marketing. Communication and Inclusion. Students conduct their own empirical research study as a final project, which entails research design, data collection, data analysis, and a written presentation. (4 Hours). Brand and Advertising Management. Analyzes case studies and teaches how to improve the quality of communication in an organization. (3 Hours). BS in Business Administration and Communication Studies our expertise Highlights An Award-winning Campaign. Applies network science theories and methods to understand the connectivity and complexity in the world around us on different scales, ranging from small groups to whole societies. Topics include techniques for undertaking market analysis, marketing strategy (segmentation and positioning), and marketing implementation (4 Ps). COMM2655. The final project is based on reflective thinking, critical evaluation, and creative application. Course content depends on instructor. New Product Development. Also studies the impact of mass communication on the outcome of elections. Finally, introduces and analyzes the role of prosocial marketing, how marketing can influence peoples behavior for advancing a socially desirable change. MKTG4510. Marketing stimulates different electronic word-of-mouth content to drive online and offline performanceKoen Pauwels, Zeynep Aksehirli, Lackman, A.International Journal of Research in Marketing2016, Demonstrating the Value of MarketingHanssens, D. M., Koen PauwelsJournal of Marketing2016, The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution frameworkde Haan, E., Wiesel, T., Koen PauwelsInternational Journal of Research in Marketing2016, No Comment?! Intended for marketing specialists and nonspecialists interested in incorporating a market focus from a general management or consulting perspective. Advanced Marketing Management. Reviews significant moments of oratory, assessing them in the historical context in which they occurred. This combined major seeks to prepare students for career opportunities in growing industry markets such as public relations, marketing communications, and digital media. COMM2525. The Northeastern University Marketing Association (NUMA) is a dedicated student group that wants to satisfy the interest of those students who wish to incorporate marketing into their lives and future careers. COMM1255. Boston, MA 02115 Posted: March 01, 2023. Often includes meetings with foreign professors, government officials, community organizers, and local artists that have shaped their own country in unique and innovative ways. Gaining Insights from Consumer Data. Examines how law and policy shape the development and use of new technologies and, at the same time, investigates how new technologies challenge, undermine, and reconfigure existing law and policy. Marketing Research. MKTG4993. (4 Hours). (4 Hours). 'Contemporary' refers to the models and theorists from the second halves of the 20th and the 21st centuries. The primary theme of the course is that both service organizations and product organizations require a distinctive approach to marketing strategy in a world where all organizations increasingly depend on service excellence and customer engagement for competitive advantage. COMM1120. Explores the complex interplay between law (the First Amendment) and ethics (personal and professional responsibilities). Customer-Centric Research Methods for Marketing. Marketing and Communications Additional Information Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Business-to-business (B2B) marketing involves selling products and services to organizations (e.g., for-profit firms, government agencies, and institutions) and focuses on deeply contextual relationship development to effectively attract, develop, and retain business customers. | Covers major theories and methodological approaches in communication studies and situates communication within larger social, political, and economic institutions. Explores how our lives and identities are performed in space and time, while applying those same concepts to athletes and athletic competition. Offers students an opportunity to develop their own media products to put their learning into real-world context. Includes the use of microphones, headphones, and recording equipment while in our audio lab. COMM3445 and JRNL3425 are cross-listed. (4 Hours). Northeastern University is a private institution that was founded in 1898. (4 Hours). Free Speech: Law and Practice. The Northeastern University Marketing department is looking for a passionate, strategic and experienced Marketing Manager to join our growing dynamic team. Emphasizes families of color, families with LGBTQ members, and solo parent families. Northeastern University hiring Marketing, Communications and Events Develops and refines skills in the art of sportscasting. - Center for the Arts. Explores a variety of approaches to making special effects for film, video, and the World Wide Web. Topics include choosing and researching a topic, organizing and delivering a speech, handling speech anxiety, listening critically, and adapting language to an audience. COMM3655. Design and Communication Studies, BA - Northeastern CAMD (4 Hours), COMM4102. Offers students an opportunity to study and increase their level of proficiency in group interaction and to develop skills in working with and in a variety of small groups. Investigates recent trends in e-business and identifies marketing strategies that work in this new environment. . | Examines a wide range of analytical approaches to support marketing decision making and performance measuring in organizations. 2022-2023 Northeastern University Television Studio Production. Discusses market-based pricing strategies, sales efforts, distribution, and communication in the context of enhancing the firms product position in the marketplace. (4 Hours). Visual material floods our daily lives, whether we are actively consuming it or it is thrust upon us. Online - Northeastern College Of Professional Studies c.zangerl [@]northeastern.edu. (3 Hours). Prerequisite(s): ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C, COMM3304. Emphasis is on practical development of skills and evaluation of talent and potential. (4 Hours). COMM3320. Examines the impact of technology on the marketing of goods and services. Communication theory is based on two premises: Our cultural assumptions inform and shape our ability to communicate; and communication is the process through which culture is created, modified, and challenged. Offers students an opportunity to develop and implement a concept test. Students apply course concepts to develop a creative advertising strategy to address campaign objectives. Attribute(s): NUpath Integration Experience, COMM6102. Full-Time. Professor of music and media and screen studies Murray Forman remembers when he first became hip-hop identified, hearing the opening lyrics of Grandmaster Flash and the Furious Fives The For the many Taylor Swift fans who tried to secure tickets to her Eras tour, the process was grueling. Introduces informationcentric methods that help to choose which customer markets are worth pursuing; that identify what benefits would be most attractive to offer these customers; and that develop, communicate, and deliver products and services that provide value to both customers and organizations. | About the Opportunity. Covers the fundamentals of single-camera field production and the nonlinear editing process. The PDF will include all information unique to this page. Communication and Privacy. MS in Corporate & Organizational Communication | Northeastern University Topics covered include blasphemy, commercial speech, copyright, defamation, fighting words, free press/fair trial, hate speech, heresy, incitement, obscenity, political speech, pornography, prior restraint, public forums, special settings (such as schools, prisons, and the military), symbolic speech, threats, and time-place-manner restrictions. Analyzes the ways in which sexualities intersect with issues relating to interpersonal communication, mediated communication, popular culture, identity, and social movements. Reviews the product portfolio concept, examining the need for balanced portfolios and focusing on issues related to product proliferation and simplification. Organizational Communication. Students apply course topics to their organizations and analyze real company customer satisfaction data to provide managerial insights for a decision maker. The course objective is not to seek solutions to problems of memory but to develop enabling questions that guide research. Topics include how to translate product features into buyer benefits, how to handle customer objections, and how to close sales and deals. (3 Hours). For general inquiries, please contact our main office: 716 Columbus Avenue Suite 598 Boston, MA 02120 617.373.5718 City and Community Engagement For general inquiries regarding partnerships, events, and volunteer opportunities: 617.373.7666 email Communications For inquiries regarding media, public relations, news, and policies: Topics include definitions of the communication process, identity, self-disclosure, verbal and nonverbal language, listening, management of interpersonal conflict, and relational and dialogic communication. As consumers of these images, and especially as communication scholars, we need to think critically about these visual materials and how they shape our perceptions of ourselves and the world around us. Carrie Reffitt Graphic Designer Division of Marketing and Communications (773) 442-4747 cd-reffitt@neiu.edu Todd Crawford Senior Photographer Division of Marketing and Communications Attribute(s): NUpath Ethical Reasoning, NUpath Formal/Quant Reasoning, NUpath Writing Intensive. Offers students an opportunity to learn to read, interpret, and critically evaluate research reports. Offers an in-depth look at how persuasive health campaigns are designed and executed. Students visit some of the key sites of fascist rhetoricand the rhetoric against fascism. Marketing | Employer Engagement and Career Design Properly collecting and utilizing data from inside and outside the organization is necessary to support this process. Introduction to Marketing in a Global Context. Offers a special topics course in communication studies. University Marketing & Communications Studies the full range of things people do, such as making requests, blaming others, apologizing, complaining, etc. Managing Customer Engagement in a Service World. Ourmission is to provide students with the knowledge, networks, and experiences they need to succeed in the dynamic, fast-paced economy of the Communication Century. COMM2501. Free Speech: Law and Practice. Northeastern University hiring Marketing Project Manager in Boston If you are faculty or a current student and are interested in submitting your work to Showcase: 102 Ryder Hall This course incorporates materials from communication, psychology, anthropology, and sociology. Graduate Certificate in Marketing | Northeastern University One dozen award-winning media industry guest speakers deliver lectures on the vital topics reshaping the entertainment landscape. Jennifer Zehnder | Director of Communications and Marketing. (4 Hours). Students are expected to have a working knowledge of digital video equipment and Macintosh computer skills. COMM1450. Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C, Attribute(s): NUpath Societies/Institutions, NUpath Writing Intensive, COMM3201. Introduction to Marketing. Areas of study include play-by-play announcing, interviewing, reporting, writing, and anchoring. Offers students an opportunity to hone their skills in all aspects of the production process by incorporating the knowledge they have acquired from previous production coursesfrom the preproduction process of intensive research and development of story ideas and scriptwriting; producing; to the technical aspects of filming, lighting, green screen, sound recording, digital editing, and graphics. Uses social and digital media to examine questions about contemporary topics and the histories that contribute to them. Protect The Pack Placing Our Experts In Premier Media Outlets. (4 Hours). COMM2451. Crisis Communication and Image Management. Attribute(s): NUpath Creative Express/Innov, COMM1113. Business and Professional Speaking. Swipe on Tinder or make the first move on Bumble. Minimum of 3-5 years of professional experience in communications, marketing, or journalism. Cigarette pack warnings, weather advisories, nutrition labels, and town hall meetings are among the many examples of risk communication in daily life. May be repeated once. Marketing & Communications Resources - School of Public Policy and Attribute(s): NUpath Capstone Experience, NUpath Ethical Reasoning, COMM4533. Focuses on the fundamental role that communication plays in family life. Considers various approaches for establishing fair and appropriate rules, regulations, and policies to mitigate potential biases, ethical challenges, and discrimination arising due to the digital transformation. Introduces students to the College of Arts, Media and Design. Web Request. Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1101 with a minimum grade of C, COMM4535. Associate Teaching Professor and Vice Chair for Undergraduate Education, Electrical and Computer Engineering. (4 Hours). Design Associate, Advancement Communications Job in Boston, MA at Offers students an opportunity to explore systems that summarize marketing productivity and suggest steps for performance improvement in marketing strategy and tactics. By studying nonprofit organizations in the Boston area, offers students an opportunity to learn how to gather and analyze data, to use mathematical methods to perform critical analysis, and to evaluate and critique choices made in the presentation of data. Political Communication. We empower individuals to become socially responsible global citizens by creating and sustaining a culture of learning and discovery. Provides an overview of the role of marketing in business and society. MKTG6223. (4 Hours). Great Speakers and Speeches. Offers independent work under the direction of members of the department on a chosen topic.
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